1. Company & Technology Overview
Lyle & Company is a technology-led enterprise introducing cermax®, an advanced multi-component catalytic solution engineered for direct installation into automotive fuel lines. cermax® addresses the limitations of existing diesel emission reduction systems by restructuring fuel molecules at the source, thereby improving combustion efficiency and significantly reducing harmful emissions.

In recent vehicle trials, cermax® has demonstrated up to 28% reduction in overall emissions, including carbon monoxide (CO), hydrocarbons (HC), and nitrogen oxides (NOₓ). With its superior durability, performance consistency, and practical applicability, cermax® is uniquely positioned for rapid market adoption in response to tightening environmental regulations and the global push toward carbon neutrality.

2. Technological Differentiation
The competitive advantage of cermax® lies in its fusion of mechanical innovation and AI-informed design principles:

• Wavy groove and microchannel structure promotes fuel turbulence and molecular reactivity

• AI-based structural engineering optimization ensures stable performance for over five years

• Proven emissions reduction effectiveness, exceeding that of current market alternatives

• Fuel-line integration, rather than air intake, enables efficient in-line catalysis with simple end-user installation

This architecture enables cermax® to deliver robust and sustained performance, validated in both lab and field environments.

3. Commercialization Strategy
Lyle & Company is implementing an agile and capital-efficient market entry strategy:

• Utilization of existing corporate infrastructure to reduce setup time and cost

• Localized procurement and assembly partnerships to accelerate production readiness

• Digital-first launch via direct-to-consumer (D2C) channels

• Emphasis on testimonial-driven growth, supported by measurable performance and user satisfaction

This phased strategy enables lean execution and establishes a strong foundation for subsequent OEM and international scaling.

4. Market Demand & Expansion Potential
There are currently over 500,000 aging diesel vehicles in South Korea alone, with a significant portion failing to meet updated emissions standards. cermax® offers a practical retrofit solution for this underserved segment.
Beyond domestic demand, we foresee strong market resonance in Southeast Asia, India, and other regions where environmental regulation is advancing alongside increasing vehicle aging trends. These conditions make cermax® highly scalable in both consumer and regulatory-driven markets.

5. Investment Proposition
cermax® offers a compelling value proposition for mission-aligned investors:

• Patent-pending IP with clear technological differentiation

• Alignment with ESG priorities and clean mobility goals

• A business model focused on early monetization and long-term defensibility

• Direct contribution to global emissions reduction and public health improvement

We welcome collaboration with investors who understand the strategic convergence of clean technology, mobility innovation, and environmental regulation.

6. Roadmap

• 2025: Domestic product launch and validation through customer reviews

• 2026: Export expansion and international distributor engagement

• 2027: OEM integration and factory-installed product implementation

Live product demonstrations and full investor materials are available upon request. Please contact us for meeting coordination or further information.