Lyle & Company is a technology-driven firm at the forefront of innovation in the eco-friendly automotive parts market. Our core focus lies in the development and commercialization of cermax®, a smart catalyst technology that dramatically improves fuel combustion efficiency while reducing emissions. With tightening environmental regulations and growing demand for carbon reduction solutions, cermax® is uniquely positioned as a next-generation platform technology that addresses these needs through practical, scalable deployment.

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We leverage a vertically integrated model that combines AI-powered R&D, ultra-low-cost production strategies, digital-first branding, and agile commercialization frameworks. This integrated approach enables us to not only accelerate product development cycles but also adapt quickly to changing market signals. By compressing the time from prototype to market entry, we create an agile innovation pipeline that continuously tests and validates both technical performance and customer response.

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Ultimately, our goal is to simultaneously validate both the technical competitiveness of cermax® and its market scalability, using a lean but high-leverage growth model. As CEO, I firmly believe this dual validation approach—technology and market—will be a powerful driver of long-term value creation, not only for our company but for our future partners and investors who share the vision of a cleaner, smarter mobility ecosystem.